THE HIDDEN REVENUE RADAR™
Created by Bernadette McClelland
Author of Sales ≠ Revenue · Harvard MBA Sales Coach · Vistage Speaker · 40+ years in B2B sales leadership
FREE · 3 MINUTES · PERSONALISED REPORT
Find the Revenue Hiding in Plain Sight.
Your revenue problem probably isn't a sales problem. Find the leadership decision behind it.
Reading Sales ≠ Revenue? Welcome. This is the Hidden Revenue Radar™ from the back of the book.
For business owners, CEOs and sales leaders of B2B sales teams.
You can have good people, good products and plenty of sales activity - and still not get the revenue you should.
The Hidden Revenue Radar™ looks across five areas that can quietly hold back your numbers, often without you realising, and highlights where revenue may be getting stuck and what to do about it.
The Five Areas
RESCUE LEADERSHIP – When pressure rises, do you step in, take over and leave your team waiting on you?
BUYER HESITATION – Buyers who seem interested but never quite decide, and deals that stall without a "no".
PIPELINE TRUTH – A forecast that looks confident until the quarter-end surprises arrive.
ACCOUNTABILITY GAP – Standards that have slipped, problems that keep returning, and no clear owner of the outcome.
TRAPPED EXPERTISE – What your best people know, kept in their heads, so growth depends on a few individuals.
What you'll discover:
- Where your greatest risk is showing up - Identify the 1-2 areas that may be having the biggest impact on your revenue right now.
- What may be driving it - See the patterns and decisions sitting behind what you're experiencing.
- Where to focus first - A personalised report with practical next steps, not just a score.
THE BOOK BEHIND THE RADAR
The Hidden Revenue Radar™ is built on the five decisions in Sales ≠ Revenue: The Five Leadership Decisions That Do. Each area on the Radar maps to one of the book’s five decisions: Rescue Leadership to Alignment, Buyer Hesitation to Understanding, Pipeline Truth to Perspective, Accountability Gap to Ownership and Trapped Expertise to Visibility. Your results show you where to look. The book shows you what to do next.