Bernadette McClelland - Keynote Speaker
Creator of Decision-Led Revenue™

THE HIDDEN REVENUE RADAR™

Bernadette McClelland

Created by Bernadette McClelland
Author of Sales ≠ Revenue · Harvard MBA Sales Coach · Vistage Speaker · 40+ years in B2B sales leadership

Harvard Business School
Vistage
CEO Institute

FREE · 3 MINUTES · PERSONALISED REPORT

Find the Revenue Hiding in Plain Sight.

Find out what's getting in the way - and where to focus first.

Reading Sales ≠ Revenue? Welcome. This is the Hidden Revenue Radar™ from the back of the book.

For business owners, CEOs and sales leaders of B2B sales teams.

You can have good people, good products and plenty of sales activity - and still not get the revenue you should.

The Hidden Revenue Radar™ looks across five areas that can affect your numbers without you realising and highlights where revenue may be getting stuck and what to do about it.

The Five Areas

LEADERSHIP - How your own leadership behaviour affects the number.

BUYERS - How well your team understands what moves buyers to decide - psychologically and commercially.

FORECAST - How to strengthen your level of confidence in the pipeline and the number.

PERFORMANCE - How to ensure your standards, coaching and accountability translate into revenue results.

SCALING - How strongly your commercial capability and IP is embedded so growth can continue.

What you'll discover:

  • Where your greatest risk is showing up - Identify the 1-2 areas that may be having the biggest impact on your revenue right now.
  • What may be driving it - See the patterns and decisions sitting behind what you're experiencing.
  • Where to focus first - No scoring - instead you get personalised results with practical next steps.
Sample Hidden Revenue Radar results
Sales ≠ Revenue book

THE BOOK BEHIND THE RADAR

The Hidden Revenue Radar™ is built on the five decisions in Sales ≠ Revenue: The Five Leadership Decisions That Do. Your results show you where to look. The book shows you what to do next.