Revenue Roundtable
A Revenue Roundtable Breakfast for Executives who are done explaining missed forecasts, bloated pipelines, buyer hesitation and are ready to address what's really causing them
✓ Forecast Accuracy. ✓ Pipeline Predictability ✓ Decisions that Drive Both
Revenue Follows The Leader
We are intentionally keeping numbers limited to preserve the quality of the conversation.
Thursday, July 16th – 7.30am to 10.00am
The Village WorkSpace
7173 S Havana St , Centennial, CO 80112
This is not a listen-and-learn session. This is a working room.
You’ll Leave With
A clearer understanding of why activity is not converting to predictable revenue
A better idea of why buyers are hesitating and forecast accuracy is constantly dropping
Insights into why you are cycling through salespeople and the success needle is not moving
What peers are doing or not doing when it comes to direction, accountability and feedback and how to strengthen yours
The Agenda
The Agenda
7:30 – 8:00 – Breakfast, coffee and executive connection
8:00 – 8:30 -Welcome and Framing
Sales ≠ Revenue: Why leadership decisions shape predictability long before they show up in the numbers.
8:30 – 9:30 – Facilitated roundtable discussions
Forecast Confidence, Buyer Hesitation, Accountability, Pipeline Predictability, Talent and AI
9:30 – 9.45 – Decision-Led Revenue™
What we heard, what it means, and the decisions leaders can make next
9:45 – 9.50 – Community partnership message
9.50-10.00 – Final reflections and individual leadership commitments
Every seat includes access to Decision Dynamics – a short personal lens into the leadership patterns shaping your revenue.
Nothing in your numbers is accidental. Join Us.
Your Host...
BERNADETTE MCCLELLAND
Leadership Advisor · Author · Vistage Speaker
Bernadette McClelland has spent more than two decades working directly with CEOs and sales leaders to identify the decisions limiting their revenue – and changing them.
She is a Harvard sales coach, mentor at Leeds School of Business, Vistage speaker, and author of Sales ≠ Revenue: The Five Leadership Decisions That Do. She holds an EB-1A Green Card for Extraordinary Ability in Sales Leadership.
She created the Decision-Led Revenue™ Method after recognising the same pattern across every industry she worked in. The ceiling was never the market, the team, or the product. It was almost always a leadership decision that wasn’t being made – or wasn’t being followed through on.
Her work helps leaders create revenue predictability by improving the quality of the decisions made – especially under pressure.
Who Is This For
Who Is This Not For
CEOs and Sales Leaders responsible for a number
Leaders with pipeline, but not the predictability they want.
Teams that are active, but outcomes are inconsistent.
Those who know something is off – but cant quite put their finger on it.
Leaders carrying too much of the decision-making burden.
Those looking for tactics, scripts, or quick fixes.
Leaders who want more information without making changes.
Anyone not willing to look at how their decisions shape results.
Those not responsible for revenue.
Leaders with a fixed mindset.
If your numbers aren’t landing, it’s time to make the call.
In Collaboration With Our Community Partners
Breakthrough -Creating opportunities for second chance individuals to rebuild their lives through mentoring, education and community connection.
Manufacturers Edge – Supporting Colorado manufacturers through growth, workforce development and operational excellence.
